At 1777cx, protecting the personal information of our Pakistani players is treated as an operational obligation, not a compliance formality. This Privacy Policy explains exactly what data we collect, why we collect it, how we use it, and what rights you have over it.
These principles guide every data decision we make — from registration to withdrawal to support interactions.
1777cx collects only what is genuinely necessary to operate the platform, verify identity, process payments, and comply with legal obligations. We do not collect data for the purpose of building advertising profiles or reselling to data brokers.
All data transmitted between your browser or device and the 1777cx platform is encrypted using 256-bit SSL — the same standard used by major Pakistani banks including HBL and UBL. Data stored in our systems is encrypted at rest using industry-standard protocols.
1777cx does not sell, rent, or transfer your personal data to third parties for commercial or marketing purposes. Data is shared only with service providers necessary to deliver platform operations, and under strict contractual data processing agreements.
Every category of data we collect, every purpose for which it is used, and every party with whom it is shared is documented in this Privacy Policy. If that changes materially, 1777cx will notify registered Players before the new practices take effect.
You have the right to access, correct, and request deletion of your personal data. These rights can be exercised by contacting 1777cx support and, where applicable, completing a verification step to confirm your identity before we action the request.
1777cx retains personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by applicable law. Account data is retained for a minimum of five years following account closure to meet AML and regulatory audit obligations.
A structured overview of the data types 1777cx collects, the lawful basis for processing, and the retention period for each category.
| Data Category | Specific Data Points | Purpose & Legal Basis | Retention |
|---|---|---|---|
| Identity Data | Full name, date of birth, CNIC number and copy, selfie/photo where required for liveness verification | Age verification (21+ requirement), KYC compliance, fraud prevention, regulatory obligation | 5 years post-closure |
| Contact Data | Pakistani mobile number, city/province of residence | Account communication, OTP delivery, support contact, responsible gaming alerts | Duration of account + 5 years |
| Financial Data | JazzCash/EasyPaisa wallet reference, HBL/UBL/Meezan account identifiers (partial), deposit and withdrawal amounts, PKR transaction history | Payment processing, fraud detection, AML compliance, withdrawal eligibility verification | 7 years (financial regulation) |
| Gaming Activity Data | Bet history, game sessions, sports markets accessed, win/loss records, bonus usage, session duration, stake sizes | Platform operation, responsible gaming monitoring, dispute resolution, loyalty tier tracking | 5 years post-closure |
| Technical Data | IP address, device fingerprint, browser type and version, OS, login timestamps, session cookies | Security monitoring, fraud detection, geographic compliance, platform performance optimisation | 13 months rolling |
| Communications Data | Live chat transcripts, support ticket content, complaint correspondence | Dispute resolution, quality assurance, regulatory audit trail | 3 years |
| Marketing Preferences | Opt-in/opt-out status for promotional SMS, preferred contact method | Consent-based marketing communication (opt-out available at any time) | Until opt-out + 1 year |
This Privacy Policy describes how 1777cx ("we", "us", "our") collects, processes, stores, and shares personal data relating to individuals ("you", "the Player") who register an account, access the Platform, or otherwise interact with 1777cx services available at https://1777cx.site.
This Policy applies to all personal data processed by 1777cx in connection with the provision of its online sportsbook, live casino, slots, and associated services. It should be read together with the 1777cx Terms & Conditions, which are available at /terms-conditions, and the Responsible Gaming Policy at /responsible-gaming.
1777cx operates as the data controller in respect of personal data collected through its Platform. As data controller, 1777cx determines the purposes and means of processing your personal data and is responsible for ensuring that such processing is conducted lawfully, fairly, and transparently in accordance with applicable data protection law and the requirements of its international gaming operating licence.
For data protection enquiries or to exercise your rights under Section 12 of this Policy, contact us via Live Chat on the Platform or in writing to the support email address displayed in the footer of this page.
1777cx collects personal data across seven principal categories, as detailed in the data table above. In summary:
1777cx does not collect sensitive personal data such as biometric identifiers (beyond CNIC document checks), health information, or political or religious affiliation data. Where a selfie is requested for liveness verification during advanced KYC, it is processed solely for identity confirmation and is not retained beyond the verification process unless required by law.
1777cx collects personal data through the following means:
Data provided by you directly when you register an Account, complete KYC verification, make a deposit or withdrawal request, contact our support team via Live Chat, or update your account settings.
Technical data collected automatically when you access the 1777cx Platform, including through browser cookies, session tracking technologies, and server access logs. This data is collected for security, fraud detection, and platform performance purposes.
Where applicable, 1777cx may receive identity verification confirmation data from CNIC document verification services, fraud screening services, and payment processing providers (JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Raast) to confirm the validity of transactions and the identity of Players.
1777cx processes your personal data for the following purposes:
1777cx processes your personal data on the following legal bases, depending on the purpose:
1777cx does not sell, rent, or commercially disclose your personal data to third parties. Data sharing is limited to the following categories of recipient, each bound by contractual data protection obligations:
As an internationally licensed operator, 1777cx may transfer personal data to countries outside Pakistan for the purpose of platform operation, including data centre hosting, KYC processing, and game studio infrastructure. Where such transfers occur, 1777cx ensures that appropriate safeguards are in place, including:
If you have concerns about the international transfer of your personal data, contact us via Live Chat or the support email address in the footer of this page.
The 1777cx Platform uses cookies and similar tracking technologies to provide a functional, secure, and personalised user experience. The following types of cookies are used:
1777cx implements technical and organisational security measures proportionate to the risk associated with the personal data we process. These include:
Notwithstanding these measures, no digital platform can guarantee absolute security. You are encouraged to use a strong, unique password for your 1777cx account and to never share your login credentials with any third party, including individuals claiming to be 1777cx representatives.
If you are aware of an underage individual accessing the 1777cx Platform, please contact our support team immediately via Live Chat. 1777cx takes all underage access reports seriously and will investigate promptly.
Subject to the applicable legal framework governing 1777cx's operations, you may have the following rights in respect of your personal data. All rights requests are subject to identity verification before action is taken:
To exercise any of these rights, contact 1777cx via Live Chat or write to the email address in the footer. We will respond within 30 calendar days. Where a request cannot be fulfilled (for example, due to a mandatory legal retention requirement), we will explain the reason.
1777cx may send promotional SMS communications to Players who have opted in to receive them. These messages may include information about PSL betting promotions, EVO Live casino offers, seasonal bonus activations, and Loyalty Program tier upgrades.
Marketing communications are strictly opt-in. You can withdraw consent at any time by:
1777cx reserves the right to update this Privacy Policy from time to time to reflect changes in our data practices, applicable law, or operational requirements. Where material changes are made, 1777cx will notify registered Players by sending an SMS notification to the mobile number on record and by displaying a prominent notice on the Platform prior to the changes taking effect.
The effective date at the top of this page will be updated with each revision. We encourage you to review this Policy periodically. Minor changes — such as formatting corrections or clarifications that do not alter the substance of how data is processed — may be made without individual notification but will always be reflected in the updated effective date.
For any questions, concerns, or requests relating to this Privacy Policy or the processing of your personal data by 1777cx, please contact us through the following channels:
1777cx is committed to resolving all privacy-related concerns promptly and transparently. If you are not satisfied with our response to a complaint, you may escalate the matter to the relevant regulatory body in the jurisdiction governing our operating licence.
A visual summary of the data rights available to every registered 1777cx Player. Exercise any of these via Live Chat.
Request a full copy of all personal data 1777cx holds in relation to your account, including identity records, transaction history, gaming activity, and communications. Fulfilled within 30 days of verified request.
If any personal data we hold about you is inaccurate — such as a name typo or an outdated mobile number — you can request a correction. Corrections to identity data require re-submission of CNIC documentation.
Where retention of your personal data is no longer necessary for a lawful purpose, you may request deletion. Note that financial transaction records are subject to mandatory legal retention periods (5–7 years) and cannot be deleted within those periods.
Request your personal data in a structured, machine-readable format (CSV or JSON) where technically feasible and where the processing was based on your consent or a contract with 1777cx.
Where processing is based on 1777cx's legitimate interests, you may object on grounds relating to your particular situation. 1777cx will assess the objection and cease the relevant processing unless compelling legitimate grounds override your interests.
Withdraw consent for marketing SMS communications or any other consent-based processing at any time. Withdrawal does not affect any processing that took place prior to withdrawal, and does not affect your access to the 1777cx Platform.
Ready to enjoy cricket betting, EVO Live casino, and premium slots on a platform you can trust — with your data treated properly?